Privacy Policy

Aimee Flowers Speech Therapy & Audiology

Last updated: 22 June 2026

Aimee Flowers Speech Therapy & Audiology respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact the practice, book an appointment, or use our services.

This policy applies to the website:
https://aimeeflowersspeechtherapyaudiology.co.za/

1. Who we are

Aimee Flowers Speech Therapy & Audiology provides speech therapy and audiology services in Johannesburg, South Africa.

Practice contact details:

Aimee Flowers Speech Therapy & Audiology
Off Rivonia, Medical and Lifestyle Centre
1 De La Rey Road
Edenburg, Sandton, 2128
South Africa

Email: aimee@aimeeflowersspeechtherapyaudiology.co.za
Phone: +27 76 657 6025

For the purposes of this Privacy Policy, “we”, “us” and “our” refer to Aimee Flowers Speech Therapy & Audiology.

2. Information we collect

We may collect personal information when you:

• visit our website;
• contact us by email, phone or website links;
• request information about our services;
• book or enquire about an appointment;
• complete patient, consent, intake or medical history forms;
• attend an appointment; or
• communicate with us before, during or after treatment.

The information we may collect includes:

• your name and surname;
• contact details, including email address and phone number;
• appointment details;
• information about the person receiving care, including a child where relevant;
• medical, developmental, speech, hearing or communication history;
• referral information, where applicable;
• billing or payment-related information;
• information shared by parents, guardians, caregivers, doctors, schools or other healthcare providers, where relevant and lawful;
• website usage information, such as browser type, device information and basic analytics data.

Because this is a healthcare-related practice, some of the information we process may include health information, which is treated as sensitive personal information.

3. How we use your information

We use personal information to:

• respond to enquiries;
• book, confirm, manage or reschedule appointments;
• provide speech therapy and audiology services;
• assess hearing, speech, language, communication or related concerns;
• keep accurate patient and clinical records;
• communicate with patients, parents, guardians, caregivers or referring professionals;
• provide reports, recommendations or referrals where appropriate;
• process invoices, payments or administrative records;
• comply with professional, legal and regulatory obligations;
• improve our website, services and patient experience;
• protect the rights, safety and wellbeing of patients and the practice.

We will only use your personal information for the purpose for which it was collected, or for a related purpose that would reasonably be expected in the circumstances.

4. Legal basis for processing personal information

We process personal information where:

• you have given consent;
• processing is necessary to provide healthcare or related services;
• processing is necessary to respond to your enquiry or appointment request;
• processing is required for record-keeping, billing or administrative purposes;
• processing is required by law or professional regulations;
• processing is necessary to protect a legitimate interest of the patient, the practice or another relevant party.

Where we process information about children, we will do so with appropriate care and, where required, with the consent of a parent, guardian or legally authorised person.

5. Appointment bookings and third-party platforms

Our website may link to a third-party appointment booking platform or service provider. When you use that platform, the information you provide may also be processed by that third party according to its own privacy policy and terms.

We recommend reviewing the privacy policy of any external booking or payment platform before submitting personal information.

6. Sharing of personal information

We do not sell your personal information.

We may share personal information only where necessary and appropriate, including with:

• the patient or their parent, guardian or authorised representative;
• referring doctors, therapists, schools or other healthcare professionals, where relevant and with appropriate consent or legal basis;
• administrative, accounting, IT, website, booking or payment service providers;
• medical aid schemes or billing providers, where applicable;
• legal, regulatory or professional bodies where required;
• any person or authority where disclosure is required by law.

Where we use service providers, we take reasonable steps to ensure that they protect personal information and only process it for authorised purposes.

7. Cookies and website analytics

Our website may use cookies or similar technologies to improve functionality, understand website usage and support basic analytics.

Cookies are small files stored on your device when you visit a website. You can disable cookies in your browser settings, although some website features may not work properly if cookies are blocked.

We may use website analytics tools to understand general visitor behaviour, such as which pages are visited and how users interact with the site. This information is generally used in an aggregated form and does not directly identify you.

8. How we protect your information

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

These measures may include:

• access controls;
• secure storage of records;
• password protection;
• limiting access to authorised persons only;
• using reputable service providers;
• maintaining confidentiality around patient information;
• taking reasonable steps to keep records accurate and up to date.

No method of electronic transmission or storage is completely secure, but we take reasonable steps to protect the information we process.

9. Retention of personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law, professional guidelines, clinical record-keeping requirements or legitimate business needs.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it.

10. Your rights

Subject to applicable law, you may have the right to:

• ask what personal information we hold about you;
• request access to your personal information;
• ask us to correct or update inaccurate information;
• request deletion of information where legally permitted;
• object to certain processing of your personal information;
• withdraw consent where processing is based on consent;
• complain to the Information Regulator of South Africa.

Some information may need to be retained where required for legal, clinical, regulatory or professional reasons.

11. Direct marketing

We will not send you direct marketing communications unless permitted by law or where you have consented to receive them.

You may opt out of marketing communications at any time by contacting us or using any unsubscribe option provided in the communication.

12. Links to other websites

Our website may contain links to external websites or platforms. We are not responsible for the privacy practices, security or content of external websites. You should review the privacy policy of any third-party website you visit.

13. Children’s personal information

Because we provide services that may include paediatric care, we may process children’s personal information where necessary to provide assessment, therapy, support or related services.

We process children’s information carefully and only where there is a lawful basis to do so, including consent from a parent, guardian or authorised person where required.

14. Cross-border transfers

Some of our service providers, such as website, email, booking, storage or analytics providers, may process or store information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that appropriate safeguards are in place and that the information is protected in line with applicable privacy laws.

15. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will be published on this website with the updated date.

Continued use of the website or our services after changes are published will mean that you accept the updated Privacy Policy.